If you loved reading your horoscope as a child, pouring over the magazines and Sunday supplements for those snippets of cosmic wisdom, you’re not alone. I was right there too.
Over time, though, the opinions of those around you and pressures of the modern world - especially corporate life - may have led you to push aside that curiosity, viewing it as merely nonsense "woo-woo" with no substance.
This is especially true for women of a certain age. This kind of suppression isn't surprising when you consider how history prosecuted women for their connection to their intuition, nature and the cosmos. But that is a post for another time!
But life has a way of circling back to the things that light us up. If you’ve felt the quiet pull to explore astrology again (as I have), as part of your self-discovery journey, you’re welcome here.
Astrology isn’t just about your Sun sign (though that’s a powerful starting point). It’s a map of your entire being - your emotional world, your purpose, your communication style, and even the types of people and opportunities you attract.
When it comes to your personal brand, this kind of self-awareness can be a game-changer.
Why Astrology holds power for your brand
Your astrology is like a mirror, reflecting your most authentic self.
In a world where authenticity has become a buzzword, it’s not enough to simply claim it - you need to live and embody it. The people who are rising to the top today are those who know themselves deeply and can communicate that essence clearly and consistently in their online presence.
This is the heart-led revolution: businesses built on trust, connection, and genuine alignment. Your astrology can guide you in aligning your brand with your soul’s blueprint. When you lean into your natural traits - your true voice, energy, and purpose - you create a magnetism that draws the right people in.
Reconnect with your chart
The first step is simple but essential: download your natal chart.
I recommend Astro.com for an accurate and detailed chart. You’ll need your birth date, time, and location. If you don’t know the exact time, approximate as best you can - it still holds valuable insights. Once you have your chart, it's time to begin exploring.
What to focus on
Start by exploring these key placements:
Sun Sign: Your core identity and purpose.
Moon Sign: Your emotional needs and what you naturally provide to others.
Rising Sign: How you present yourself to the world. Your first impression.
Venus: Your values and aesthetic preferences.
Mercury: Your communication style.
Each placement offers clues on how to show up authentically in your messaging, visuals, and interactions.
Embodying your Astrology
It’s not just about knowing your chart - it’s about integrating it into your brand. How do you express your Moon sign’s emotional depth in your content? How can your Sun placement influence your brand’s expression?
When you embody these aspects of yourself, people feel it. And when people feel it, they trust it.
This is the work I do with my clients to create a truly authentic brand.
This isn’t about following trends or mimicking others. It’s about being you - fully, unapologetically, and with heart. That’s the magic of blending astrology with your brand.
Discover the flavour of your brand’s most authentic expression in more detail through my Astrology Branding Guides.
If you enjoyed this post, you might enjoy more from The Embodied Brand Series.
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